Publishing your book is not the finish line. It is the starting point for everything that comes after.
A book listed on Amazon with no reviews, no promotional activity, and no author presence competes against millions of other titles with the same visibility, none. The publishing industry does not reward good books automatically. It rewards books that reach the right readers through the right channels at the right time.
Most self-publishing companies treat marketing as an afterthought. You get a distribution link and a congratulations email. What you do with it is your problem.
At Digi Book Studio, marketing is an optional service we offer to authors who want support beyond publication. We do not force it into every package or inflate its importance to justify a higher price. We offer it because distribution alone is not enough for authors who have real sales goals.
Here is what we offer and what each service actually does for your book.
Not every author needs a full marketing campaign. An author publishing a family memoir for personal distribution does not need Amazon Ads consulting. An author launching a business book to support a speaking career needs something different from an author publishing genre fiction to build a long-term readership.
Our marketing services are built for authors who:
If you are not sure which services apply to your situation, your Publishing Specialist will assess your book, your genre, and your goals and recommend only what makes sense for your specific project.
Your author website is the one place online that you own and control. Social media platforms change their algorithms. Retail platforms change their search systems. Your website does not change unless you change it.
A well-built author website does three things: it tells readers who you are, it gives them a place to buy your book directly at a higher royalty rate than retail platforms offer, and it builds an email list of readers who want to hear from you when your next book comes out.
We design and build author websites on platforms that you own and manage after handoff. Your site includes a homepage, an about page, a books page with purchase links, a contact page, and an email list sign-up integration. If you already have a website that needs updating, we can work with your existing setup.
Turnaround: 10 to 14 business days from content submission to launch-ready site.
A book launch is a window. The first 30 days after publication generate the sales velocity that determines how retail algorithms rank and recommend your book going forward. A strong launch does not guarantee long-term success, but a weak launch is very hard to recover from.
We build a launch plan specific to your book, your audience, and your timeline. A standard launch strategy includes:
We deliver the plan and the assets. Execution is collaborative, some authors want us to manage outreach, others want to handle it themselves with our materials. We work either way.
A press release announces your book to media outlets, bloggers, and industry contacts in a format journalists and editors expect. It is not a sales pitch. It is a news item, your book exists, here is why it is relevant, here is who it is for, here is how to get it.
We write your press release and distribute it to a targeted list of outlets relevant to your genre and subject matter. For nonfiction authors, this includes trade publications, industry blogs, and media contacts in your subject area. For fiction authors, this includes book review outlets, genre-specific blogs, and literary media.
Press release distribution does not guarantee coverage. It creates the opportunity for coverage by putting your book in front of editors who are actively looking for relevant titles to feature.
Turnaround: 5 to 7 business days from project brief to distribution.
Readers discover books on social media. Instagram, Facebook, TikTok, and Pinterest all have active book communities, BookTok and Bookstagram alone have introduced millions of readers to titles they would never have found through retail search.
Our social media kit gives you the assets to show up on these platforms without designing everything yourself. A standard kit includes:
You receive editable files so you can update the graphics for future promotions, price changes, or new review quotes as they come in.
Turnaround: 7 to 10 business days from cover art and author bio submission.
Amazon Advertising is the most direct paid marketing channel available to self-published authors. Sponsored Product ads appear in search results and on competitor book pages. They are pay-per-click, you pay only when a reader clicks your ad, not when it appears.
The challenge with Amazon Ads is that the platform requires ongoing management. Keyword targeting, bid adjustments, negative keyword lists, campaign structure, and budget allocation all affect whether your ad spend generates profitable sales or burns through budget with no return.
We offer Amazon Ads consulting as a monthly service. Our consulting includes:
This is a consulting service, not a managed service. You maintain ownership of your Amazon Ads account and all campaign data. We advise and implement on your behalf with your approval on all significant changes.
Minimum engagement: 3 months. Monthly fee based on ad spend level and campaign complexity.
A book video trailer is a 60 to 90 second video that communicates the tone, genre, and premise of your book in a format designed for social media sharing. It is not a movie trailer. It is a piece of content that gives readers a reason to look your book up.
Video content performs better than static images on every major social platform. A book trailer gives you a piece of content you can use for launch promotion, ongoing social media posts, your author website, and your Amazon Author Central page.
We produce book trailers using licensed footage, original graphics, voiceover, and licensed music. You receive a final cut in standard social media formats, landscape for YouTube and Facebook, square for Instagram, vertical for TikTok and Reels.
Turnaround: 10 to 14 business days from creative brief approval.
Selling your book through the Digi Book Studio Bookshop gives you access to the highest royalty rate available for your print book. When a reader buys directly from you, there is no retailer taking 40% to 55% off the list price. You set the price. You keep what is left after printing and shipping costs.
Direct sales also give you something retail platforms do not, the buyer’s contact information. Every direct sale is an opportunity to build your email list and develop a relationship with a reader who has already bought your book.
We handle the technical setup, payment processing, and fulfillment for Bookshop listings. You manage your pricing and promotional activity through a simple author dashboard.
We will be direct about something most publishing companies avoid saying: marketing a book is work, and results are not guaranteed.
Amazon Ads generate sales when targeting is right and the book’s retail page, cover, description, reviews, converts browsers into buyers. Social media builds readership slowly and requires consistent content over months, not days. Press releases generate coverage when the book is genuinely newsworthy to the outlet receiving the pitch.
None of these tools work without a book that is well-produced, correctly priced, and positioned clearly for its target audience. Marketing amplifies a good product. It cannot fix a weak one.
What we offer gives you the tools, the assets, and the expertise to execute a real launch and build real visibility. What you bring is a book worth reading.
Tell us about your book, your target audience, and your sales goals. We will recommend the services that make sense for your project and put together a marketing plan with clear deliverables and realistic expectations.
Request a Marketing Consultation — Free, no commitment, specific to your book.
See Full Publishing Packages — Marketing services are available as standalone add-ons or bundled into our Global Publishing Package.
Call us: 443-247-5514 Email: kevin@digibookstudio.com
