Content Marketing
Content Pillar Strategy
Most authors writing blog content treat every article as roughly equivalent. They produce posts of similar length, similar depth, and similar effort. The content accumulates
June 9, 2026
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Learn how blogs, email campaigns, social media, and valuable content can support audience growth and book promotion.
Most authors writing blog content treat every article as roughly equivalent. They produce posts of similar length, similar depth, and similar effort. The content accumulates
Most authors writing blog content produce articles in the 800 to 1,500 word range. They cover their topics at a level that seems thorough but
Most authors writing blog content publish articles in random order based on whatever topics interest them at the moment. The content accumulates over time but
Most author blogs fail because they’re treated as a side project. Post when there’s time. Write whatever comes to mind. Hope it does something. That
Producing one or two high-quality authority pieces per month is hard. Producing four or five per week without burning out or sacrificing quality is a
Most authors treat their website as a digital business card. Author photo, list of books, link to Amazon, done. That setup loses an enormous amount
There’s a big difference between content that fills a publishing calendar and content that builds authority. Both look similar from the outside. Both involve writing,