Book Marketing

Most authors set ebook prices once at launch and rarely revisit those decisions afterward. The price gets chosen based on hunches about what feels right,

Most authors who hear about conversion rate optimization treat it as something digital marketers do for ecommerce sites. The reality is that CRO methodology applies

Most authors approach ebook marketing as a collection of tactics they try when sales feel slow. They run an Amazon ad here. Submit to a

Most authors get the first book’s branding roughly right and then watch the consistency fall apart across subsequent releases. The second book uses different fonts

Book trailers have a mixed reputation among indie authors. Some authors spend thousands on professional video production and see modest returns. Others put together simple

Most authors think of book tours as something only traditionally published authors do. They picture cross-country travel, bookstore signings, packed audiences, and hotel rooms. The

Most authors think about marketing as a collection of separate activities. The social posts. The email campaigns. The ad spending. The book launches. Each happens

Most authors approach book discounts reactively. Sales slow down, they panic-discount. Promotional sites accept submissions, they discount to qualify. Other authors discount, they discount in

Most authors focus exclusively on driving traffic. More social media reach. More email subscribers. More ad clicks. The traffic is real but the actual sales

Most authors hope reviews will accumulate naturally after publication. They don’t. Without active review generation, most books end up with far fewer reviews than their